Wrap Your Flowers Up In Prada

Unveiling Prada's Resort 2020 Campaign... flower shops included.

One of my favorite campaigns of all time, Prada has unveiled its Spring Summer Resort 2020 Campaign with a brilliant marketing strategy: teaming up with florists around the globe in major cities, including NYC. These florists will be wrapping up customers' flowers in papers which feature Prada's new campaign shots. 

Aside from a unique way of advertising, it reinforces this beautiful relationship between the beautiful  unspoken language of flowers and Prada; flowers can mean so many things. They're a form of language without words and Prada has hosed in on that opportunity in order to emphasize its own simplicity, realness and ultimately, beauty. 

See below for the full film and some campaign shots.

See here for more: 

https://www.prada.com/us/en/pradasphere/campaigns/resort-2020-campaign.html?utm_source=instagram&utm_medium=social_ad&utm_campaign=2019-11-14_pradaresort20